Sales Performance Report

A new issue every Monday and Thursday for sales leaders: why deals are lost, what training actually changes, and how to measure what you can’t see in the CRM.

Issues

• Issue 003 · October 19, 2026

  Why your next sales hire looks perfect on paper. And fails on the floor.

  Unstructured interviews are among the weakest predictors of performance. What a bad sales hire really costs, and how to measure signals before you hire.

• Issue 002 · October 15, 2026

  How to use attribution to turn sales training into lasting KPI gains

  How attribution, targeted weekly practice, and reassessment help sales leaders track development and sustain gains.

• Issue 001 · October 12, 2026

  Do you know why your sales reps aren’t closing the deal?

  “I need to think about it” isn’t an objection, it’s a symptom. Why reps lose deals they should win, and why more training rarely fixes it.

Answers for sales leaders

You know your team has a problem. These answer the questions sales leaders ask most: how to tell whether training worked, why reps underperform, and how to measure what you can’t see in the CRM.

• How to compare assessed development before and after sales training

  Compare the same assessment before and after training, alongside participation. Understand measured change without treating it as proof of causation.